Advertising

Encouraging 7 Core Social Media Marketing Behaviors

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What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”

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Social Success via Search

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I have often said two things when it comes to social: You don’t need a million fans. Success in social is often realized through search. The reality is that these statements are linked. Let’s face it; most organizations will never have a million Facebook fans or Twitter followers. So what does that mean? Does it…

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Viral Spikes: The Power of the Share

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I’ve said in many columns that “you don’t need a million fans” and that most businesses will never have a million fans. Yet there are many companies, large and small, that have relatively small social communities (say just a few thousand fans and followers) and dedicated staff and agency relationships that do nothing but develop…

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Social Media

You Don’t Need a Million Fans!

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I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I’m not going to say that fans aren’t important, but let’s face it – the vast majority of companies are never going to…

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Search

Meta Tags Do Matter for SEO!

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A question we often get from clients is whether meta tags really still matter in SEO.  (The people who ask this heard a pernicious and never ending rumor that Google and other search engines ignore meta tags.)  My answer to that questions is a resounding and 100% confident, “Yes, meta tags do matter for SEO!”…

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Questions to Ask Your Clients

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Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as a digital marketing agency to create a successful social media marketing strategy and online media plan, it gets the client thinking along the same lines as you. It…

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