ClickZ

Facebook: What Are You Waiting for?

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A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is missing the point and still barking up the wrong tree. Facebook only has so much…

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ClickZ

7 Tips to Humanize Your Brand via Social Channels

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Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all the time. Think of your social channels as business dinners – yes, you’ll talk a…

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ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when…

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ClickZ

Socializing Thought Leadership

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At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality is most companies, and most likely your company, will never have a million fans. But…

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Analytics

Accept That Data is Directional

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Every once in a while I get an email from someone asking a question where the resulting answer creates a good blog post.  So recently an attendee to one of my digital marketing seminars asked the following and here is how I responded. Question: Thank you very much for your seminar. I found it EXTREMELY…

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ClickZ

Social Media Marketing and the Brand Embrace

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At my agency we’ve developed a philosophy and approach we call the “Brand Embrace“. The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers. In a brand embrace, a company uses all its marketing efforts to truly connect with their target audience in a lasting…

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ClickZ

Talking About This and Facebook Viral Reach

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OK, so here you are running your Facebook page and the one metric everyone always focuses on is how many fans (or “likes”) your page has. And why not? Because it’s the easiest thing to look at, it is certainly a popularity score. (By the way, I still say “fans” because in my book that…

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