Driving Forward > Digital Marketing Blog

Mobile Commerce – It’s Heating Up!

The chatter around the growth of mobile commerce has been endless and at times unnecessary.  However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report.

According to their report, many key factors will be playing a role in Smartphone adoption worldwide.  While people from emerging countries are starting to adopt Smartphone’s,   countries that have already enjoyed the growth of adopting this technology will be spending more time buying on their device.  The combination of these two factors is expected to generate a tipping point in mobile commerce.  As a result, by 2017 mobile commerce is expected to contribute 24.4% to online sales.

Have you shopped on your mobile device?

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The Miracle Of Findability

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online…

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