Advertising

The Power of Transmedia

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Every brand has a story to tell. But what if pieces of that story were told from various social channels? What if your brand created a mythos that allowed people different entry points to follow sub storylines, as well as allowed for user generated content to broaden out the world and reach multiple demographics? This…

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Branding

How to Use Transmedia to Build Your Online Presence

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This article was originally written for the online magazine, Sparksheet. To read the original, click here. Storytelling is an act of cultural preservation. From drawing on a cave wall to commenting on a friend’s Facebook status, the desire to share information is innate. But in an age where the proliferation of stories spans multiple channels,…

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Social Media

Google Plus for Business

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In just one month Google+ has continued its exponential growth reaching 20 million users this week. A few days ago, Google removed several business accounts from Google plus (such as Ford and Sesame Street), but left other brands such as Mashable (because it transferred the brand to a person – Pete Cashmore) to play in…

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