Every brand has a story to tell. But what if pieces of that story were told from various social channels? What if your brand created a mythos that allowed people different entry points to follow sub storylines, as well as allowed for user generated content to broaden out the world and reach multiple demographics? This is the essence of transmedia storytelling. And this power form of storytelling is not just for big brands.
What about you? What great examples of transmedia have you seen? Has your company tried to incorporate it into your marketing strategy? We would love to hear from you.