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10 Major Takeaways From the Facebook Connect Keynote

by Emma Ceplinskas November 9, 2021

On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…

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Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline around the globe. Within minutes, users turned to Google, Twitter, and other online resources to…

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Social Media

How Social Platforms are Responding to COVID-19

by Christina Driscoll April 29, 2020

Now more than ever digital advertising is the most efficient way to reach consumers. During these abnormal times, many social platforms are making updates that enable companies to engage with consumers in new ways. Here are some of the helpful…

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Social Media

5 Social Media Trends for 2017

by Alessandra Del Brocco December 1, 2016

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least…

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Marketing

The Importance of Paid Advertising on Facebook

by Sarah Berns September 9, 2016

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the…

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Social Media

Latest Social Media Updates

by Edwina De Abreu August 22, 2016

Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their…

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