Social Media

5 Best Mannequin Challenge Videos

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If you’ve scrolled through Facebook in the last month, you’ve probably seen at least one video of people posed, stock-still, as a camera moves around the space. The videos are short, about a minute long. They’re all part of the Mannequin Challenge. So how did this trend take off? Simplicity: Anyone can do it Cost: The…

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Branding

7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Social Media

How To: Instagram Stories

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Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only live for 24 hours. We saved each 10 second clip and compiled them into one simple…

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Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

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Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

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Social Media

Instagram's old logo is retired in favor of a sleek, updated version

Instagram Gets a Makeover

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On Wednesday, May 11, 2016 Instagram published a brand new logo accompanied by an app redesign. The vintage Polaroid inspired camera is gone, replaced by a minimalist line design on a rainbow gradient field. Instagram’s accompanying apps, Boomerang, Hyperlapse, and Layout all echo the new color scheme and minimalism.   Inside the app, the redesign…

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