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Instagram Gets a Makeover

On Wednesday, May 11, 2016 Instagram published a brand new logo accompanied by an app redesign. The vintage Polaroid inspired camera is gone, replaced by a minimalist line design on a rainbow gradient field. Instagram’s accompanying apps, Boomerang, Hyperlapse, and Layout all echo the new color scheme and minimalism.


New modern logo for instagram

Instagram’s New Logo

Inside the app, the redesign includes “simpler design [to] put more focus on your photos and videos without changing how you navigate the app”.

Over 400 million users share 80 million photos per day on Instagram, so there has been the usual shouts of outrage in the Twitterverse (and a few exclamations of joy, too). We’re excited to see how the app continues to develop, especially in terms of advertising and the shift to an algorithm-fueled timeline.

Read Instagram’s official announcement post here, and don’t forget to check out our Twitter poll asking our audience how they really feel about the update:

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