Event

NEDMA Annual Conference 2019 Recap Part 2

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The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

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Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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tweet-carousel

Tweet Carousel: Twitter Cards & Open Graph Markup

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Earn the Tweet Carousel for Branded Searches Issue: You do not receive a carousel for their tweets on branded searches. There is no method to guarantee a Tweet Carousel for branded searches since it is at Google’s discretion, based on the authority of your Website and Twitter Account, and the type of listings on Page…

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marketing-conference-sessions

List of 2018 Marketing Conference Sessions

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Marketing Conference Topics and Sessions Need a new blog post about marketing? Need to present at a conference and can’t think of a catchy topic? Or just looking for the latest industry trend? We compiled a list of topic sessions that cover industry trends, niches, workshops, and keynotes from popular marketing conferences in 2018. Conference…

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Branding

Simple Twitter Tips for B2B CMOs

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Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

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Event

NEDMA Annual Conference Handshake

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

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I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…

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