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Driving Forward > Digital Marketing Blog

Why Are Twitter and Elon Musk At Odds? 

After recent discussions between Twitter’s board of directors and tech billionaire Elon Musk, Twitter is experiencing renewed relevancy. Musk is seeking to purchase Twitter in an attempt to lift platform restrictions on free speech and broaden technological transparency. However, Musk’s new vision for the social giant has created cause for concern and new barriers to acquisition. Continue reading to learn why Musk and Twitter are at odds with each other and the implications for the social media platform if acquired by Musk.   

Twitter vs. Elon Musk April Recap 

Earlier this month, Musk purchased a 9.1% stake in Twitter and considered joining the company’s board of directors before reversing the decision. Instead, the tech mogul opted out of joining the board to propel further his hopes for uncensored free speech and technological transparency. To do so, he’s making an unsolicited bid to buy the social media company for $54.20 a share, or approximately $43 billion. 

In a letter addressed to Twitter Chairman Bret Taylor, Musk expresses, “I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy.” Moreover, Musk believes the publicly traded social media company should be private because its current condition can “neither thrive nor serve” free speech.

At present, Twitter prohibits speech that can cause harm, such as spam, violent threats, coordinated disinformation campaigns, and the sharing of private information. In a recent TED interview, Musk explained that he would limit the moderation of speech primarily to tweets considered “a crime” according to U.S. law.

Another moderation policy Musk intends to relax if able to acquire Twitter is the platform’s privacy around its algorithm. The algorithm is responsible for ranking content and controls what users view on their feeds. To increase transparency, Musk would open-source Twitter’s algorithm to make the company’s content moderation decisions public. Disclosing the algorithm’s inner workings would, in turn, reconfigure how the platform operates.

Reactions to Musk’s Bid for Twitter Ownership 

The unsolicited bid and platform policy changes Musk offered for Twitter have received a slew of mixed reactions. While some view the billionaire’s offer as a “hostile takeover,” others view it as a welcome change to alleged political censorship.  

Opponents of a Musk-owned Twitter worry his influence on the company’s policies would enable abusive users and harmful content. Some inside Twitter also express fears of social harm with lax speech restrictions. Several Twitter employees who spoke with Reuters explain that changing the moderation policies risks undermining extensive efforts to create a space for healthy discourse. Some of the most significant employee concerns are an increase in trolling and mob attacks.

Conversely, in favor of Musk’s proposed policies are some Republican members of Congress. They believe Twitter and other social media networks censor conservative content and are biased against right-winged figures. Previous Twitter bans and suspensions of Republican politicians such as Donald Trump and Rep. Marjorie Taylor Greene resulted from violating Twitter’s policies against hate speech, spreading disinformation, or promoting violence. With Musk’s less restrictive free speech policies, Republicans view his leadership will benefit their party’s social media usage. 

Twitter Adopts “Poison Pill” to Block Musk  

To stifle Musk’s crusade for Twitter ownership, Twitter’s board of directors unanimously voted to adopt a “poison pill,” or shareholder rights plan. Historically, this defensive measure is used to deter hostile acquisitions by diluting shares, causing the target’s shares to become more expensive. 

Source: SEC Report

While the Twitter board seems opposed to Musk acquiring the company under his current agenda, they are open to accepting future offers that align with the interests of Twitter and its shareholders

Conclusion

In the letter Musk sent to Taylor, he notes, “My offer is my best and final offer, and if it is not accepted, I would need to reconsider my position as a shareholder.” Additionally, Musk mentioned in his TED interview that he has an undisclosed backup plan if he cannot acquire Twitter. Although uncertain how the tug of war for Twitter will pan out, free speech and transparency will nevertheless remain top of mind for social media platforms moving forward. 

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