Analytics

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14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influencer on why a person buys your product over a competitor’s. Although it is not an OFFICIAL ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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Branding

Simple Twitter Tips for B2B CMOs

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Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

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Branding

7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Social Media

Latest Social Media Updates

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This was a somewhat quiet week for social media updates . Here’s a brief recap: Facebook Announces New Features for Slideshow Ads – August 23, 2016 Slideshow is a simple, cost-effective tool that advertisers can use to quickly convert a set of photos or an existing video into a lightweight video. The tool was originally…

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Social Media

Latest Social Media Updates

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Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

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Social Media

This Week’s Social Media News

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Here’s a recap of this week’s must-know social media updates: Twitter Opens Up Moments to More Creators – August 9, 2016 Moments is a Twitter feature that highlights the most popular or trending stories on Twitter. Each Moment is a collection of curated tweets that tell a story and until recently, was curated solely by…

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Social Media

This Week’s Social Media News

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Here’s a recap of this week’s must-know social media updates: Instagram Launches Instagram Stories – August 2, 2016 Instagram and Snapchat Stories are very similar. Just like with Snapchat Stories, Instagram users can post photo and video slideshows with drawings, text, emojis and/or filters, that disappear in 24 hours. But brands must observe these two…

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Social Media

Twitter Stickers and How Marketers Can #StickTogether

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Twitter announced its stickers feature last month and finished rolling it out to all users yesterday. They promoted the launch of the new feature with the hashtag, “StickTogether,” and a video featuring young YouTube stars – Dolan Twins, Jade Chynoweth, and Chachi Gonzales. Don’t know any of these stars? Me neither ¯\_(ツ)_/¯. Twitter is either targeting a younger demographic,…

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