Marketing

A Social Guide to the 2016 Grammys

By

For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as it owned the social conversation. While Facebook and Instagram recieved likes and some shares, the…

Read the full article

Advertising

Social Media Super Bowl Winners

By

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the edge of their seats however, with 64 commercials spread out during pre-game and the game…

Read the full article

Social Media

Facebook Mobile

Facebook is 12 Years Old

By

The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry to become president. In pop culture, Brad Pitt and Jen Aniston were still a thing, Janet…

Read the full article

Social Media

Social Buzz: Peach

By

Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If you’re not part of the iPhone crew, you definitely missed it, because the app is…

Read the full article

Branding

Hashtags matter

How to #Hashtag Your Instagrams Like a Pro

By

Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with your audience in an aesthetically pleasing and organic manner. The first step is figuring out what…

Read the full article