Awards

Overdrive Interactive Wins 9 Awards at 2016 NEDMA Awards

Harry J. Gold, Founder of Overdrive Interactive, Wins Direct Marketer of The Year

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Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA  Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer of the Year Award The 2016 NEDMA Awards delivered a new milestone in Overdrive’s award…

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Social Media

Video Tip: Real Time Social Content

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In order to engage your social media community, a mix of content is the perfect recipe for success. In this video, Overdrive’s Director of Social Media, Bob Cargill discusses the importance and power of using real time content as part of your social media content strategy. Learn more: To see more great marketing tip videos, check out our…

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Marketing

Video Tip: Integrated Digital Marketing

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Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

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Social Media

Video Tip: The Power of the Share

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Overdrive Interactive CEO Harry J. Gold explains that when it comes to social media marketing, the power isn’t where everybody thinks it is. Everyone is thinking about getting the like, or how many Facebook fans they have. But, social media marketing is not about the like or the fan, it is about the SHARE. Learn…

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Marketing

Video Tip: The Power of “And Then What”

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Overdrive Interactive CEO Harry J. Gold explores the power of three words “and then what” and how they drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer. Today’s great marketers are digital marketing engineers and these three words can help any marketer…

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

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Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

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Search

Overdrive Interactive Releases 2016 Search Marketing Map

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To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing Map now has 22 categories of over 180 useful sites, tools, resources and events, helping…

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Account Based Marketing

Always-On Account Based Marketing Webinar with Overdrive Interactive & Madison Logic

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JOIN US – REGISTER NOW: www.overdriveinteractive.com/always-on You don’t turn off your CRM, why would you turn off your account based marketing program? On Thursday, May 12, 2016 at 2PM ET, Overdrive Interactive and Madison Logic are teaming up for an informative 1 hour webinar that will teach you how to achieve scalable and sustainable account based…

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