Michele Martin, Author at Overdrive Interactive

Overdrive Interactive Wins 9 Awards at 2016 NEDMA Awards

Harry J. Gold, Founder of Overdrive Interactive, Wins Direct Marketer of The Year

by Michele Martin July 19, 2016

Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer…

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Overdrive Partners with BrightEdge for Webinar – The Ultimate SEO Dashboard for CMOs

by Michele Martin July 11, 2016

CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? Don’t Miss the Ultimate SEO Dashboard for CMOs Webinar on…

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Marketing

Video Tip: Integrated Digital Marketing

by Michele Martin June 27, 2016

Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO…

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Marketing

Video Tip: The Power of “And Then What”

by Michele Martin June 9, 2016

Overdrive Interactive CEO Harry J. Gold explores the power of three words “and then what” and how they drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer….

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

by Michele Martin May 25, 2016

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI….

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Overdrive Interactive Releases 2016 Search Marketing Map

by Michele Martin May 12, 2016

To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing…

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Blogs by Michele Martin