Here’s a recap of this week’s must-know social media updates:
Twitter Opens Up Moments to More Creators – August 9, 2016
Moments is a Twitter feature that highlights the most popular or trending stories on Twitter. Each Moment is a collection of curated tweets that tell a story and until recently, was curated solely by Twitter and select partners.
“Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.”- Gaby Peña, product manager at Twitter, said in a blog post announcing the expansion of Moments.
This is wonderful news for brands looking for a better and easier way to create complete stories. Sure we’ve found our workarounds by using hashtags to string stories together, working with tools such as Storify, or embedding tweets on blog posts. But it’ll be great to do that natively through Twitter, and to have more control of the final product. You can already see some examples of brands using Twitter Moments.
Nike used it to feature celebrities that use its brand. Allure magazine gave its audience a look into the life of its editor in Chief.
Facebook Announces New Video Metrics – August 8, 2016
Publishers will get new insights into their video’s audience and viewer engagements. The new metrics and insights include:
- For all videos (including Live and 360)
- Minutes viewed by age, gender, and top geographic locations
- Ability to compare and contrast demographics for a specific video with the demographics for typical video viewers on that Page
- Breakdown of video views due to shares vs. views from the original video in the owned page
- For Live video only
- Data about the specific points during a Live broadcast where users were moved to interact with the video
Facebook Blocks Ad Blockers, Ad Blockers Fight Back, Facebook Strikes Again – August 9, 2016 and ongoing
Facebook is giving its users more control over the types of ads they see on desktop. Users can remove interests from their ad preferences, and even “stop seeing ads from businesses or organizations who have added them to their customer lists” (Source: Facebook announcement). On the other hand, Facebook is fighting ad blockers “ by making it difficult for software to distinguish advertisements from other material published on Facebook, such as photos or status updates” (source: Inc.). Two days after Facebook’s announcement, one of the leading ad blocking software companies, Adblock Plus, said its user community had already found a way around Facebook’s ad block blocking. And shortly after, Facebook rolled out a code to work around Adblock Plus’ solution! And now, who will make the next move? 🍿
The good news for marketers is that you won’t have to spend marketing dollars on users who are not interested in what you are selling.
Facebook Updates its News Feed Algorithm… Again – August 8, 2016
Facebook is adding a ranking signal that predicts how informative a post will be to a user because, according to their research, users want to see stories that make them feel informed about the world around them. The main note for brands here is that “Pages should continue to post stories that are relevant to their audiences and that their audiences might find informative.” (Source: Facebook Announcement)
Pinterest adds impression-based buys to its ad auction – August 11, 2016
Previously, advertisers could only bid for Pinterest Ads based on click-throughs and ad engagement. Now, Pinterest will allow US and UK-based marketers to buy ads based on how much they are willing to pay per impression.
Let us know if you enjoyed these updates and please share any other must-know updates with us in our social platforms.