Explore the skills and technology you need to build the ultimate demand gen ops team!
The variety of skills you need to run a competitive organization grows by the day and no organization or team has every capability they need under one roof. So we created the Demand Gen Ops Map so that marketing professionals could identify what they need and what they are missing in their marketing infrastructure.
The Demand Gen Ops Maps helps you to identify gaps in your team and offerings, and, where you may need help from outside organizations like Overdrive Interactive.
As stated by Overdrive Interactive CEO, Harry J. Gold, “The Demand Gen Ops map, like our social and search marketing maps, help marketers get their heads around all the tasks and technologies professionals need to launch and maintain a successful demand generation program.”
Why Download the Map:
- Essential Career Info: Get your head around the skills and definitions you need to know to build a rockstar demand gen ops team
- Skills Gap Analysis: Use it as a tool to inventory the skills you have and the skills you need
- Live Links: Explore skills that power the success of today’s modern marketers doing ABM and demand generation
Notable Features of the Demand Gen Ops Map Include:
- More than 270+ critical marketing ops terms in chronological from Strategy Ops. to Analytics Ops
- Tasks grouping include: Digital Strategy, Program Management, Paid Media, SEO, SEM, Social Media Management, Web Development, Creative, MarTech, and Analytics
- Specific technology required for each channel
Please feel free to post any images related to the Demand Gen Ops Map on your blog or site. All we ask is that you link back to this page: https://www.ovrdrv.com/demand-gen-ops/