Demand Gen Ops Map

The Skillsets You Need to Succeed

The Demand Generation Operations Map puts all the skills and tasks you
need to succeed in one infographic complete with live links to definitions.

Why download the free map?

  • Essential Career Info: Get your head around the skills and definitions you need to know to build a rockstar demand gen ops team
  • Skills Gap Analysis: Use it as a tool to inventory the skills you have and the skills you need
  • Live Links: Explore skills that power the success of today’s modern marketers doing ABM and demand generation (Scroll down for HTML version of the map)
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End-to-End Lead and Demand Generation

Keeping Your Sales Funnel Full

Overdrive helps enterprise level clients grow their revenue by standing up, maintaining, and optimizing powerful always-on lead and demand generation channels. Our approach combines all the crucial elements the enterprise needs to launch measurable customer journeys that go from the first impression a prospect sees to the last nurture email that pushes them over the edge to buy. We engineer end-to-end marketing systems that sync with our clients’ sales efforts and generate leads sales people love.

How Do You Keep All the Digital Balls in the Air?

To truly compete and win, today’s market leaders need to fire on cylinders all the time. They need to be in all the content and decision stops along the customer journey. Our end-to-end digital teams empower companies to capture and influence buyers no matter where they are researching online. Our fully staffed lead generation programs are formulated from a customized mix of talent, media channels, and tech services that complement our clients’ exact needs. Together we manage programs that include:

  • Account-based marketing (ABM) and custom audience media programs
  • Paid search marketing (SEM)
  • Search engine optimization (SEO)
  • Retargeting and programmatic display
  • Social media and inbound marketing
  • Paid social media management (LinkedIn, Facebook, Instagram, etc.)
  • Trade and consumer media planning, buying, and management
  • Email list rental and newsletter sponsorship campaigns
  • Content development and cost-per-lead content syndication
  • Marketing automation and end-to-end nurture campaign development
  • Landing page development and testing
  • Mobile and click-to-call advertising
  • Digital PR and native advertising
  • Dashboard development and reporting

Benefit from our Demand Gen Expertise

Take action. Achieve your goals.

More educational resources


  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    Demand Gen Ops. Map

    The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

  • Training

    Overdrive University

    Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 451 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Demand Gen Ops Map – HTML Version

Downloading the PDF map at the top of the page gives you the world of skills at your fingertips, but you can also explore the map right here with this simple link directory. If you like this, please do share this page and get in touch if you need help or have suggestions for our next release of the map.


Creative Ops

Strategy Ops

Paid Search Ops

Media Ops

Analytics Ops

Ecomm Ops

Social Ops

MarTech Ops

Program Ops

Web Dev Ops

Dev Tool:

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