Integrated Digital Marketing
Demand Gen Ops Map
Digital Project Management is an important task in the Demand Gen Ops Map.
The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.
Use the Map to analyze the skill gap in your marketing program.
Click here to get the Demand Ops Map
Digital Project Management
Digital Project Management, like standard project management, is an efficient way of administering projects (including resources, vendors, and staff) from start to finish, on schedule, and within budget.
You do this by:
1) Using organizational, creative, time management and technical skills,
2) Providing appropriate maintenance and support, and
3) Working closely with developers, designers, and other professionals as a cohesive team to achieve a successful outcome.
Simply put, digital project managers ensure that all project elements are flowing smoothly by designing and executing projects plans, budgets, and schedules, assigning deadlines and tasks, scheduling regular check-ins, clearing obstacles, escalating problems when needed, and providing status updates to executives and the PMO (Project Management Office) Director.
Initiatives and projects that fall within digital project management include:
- Website Development
- Content Creation and Marketing
- Lead Gen Programs
- Demand Gen Programs
- Media Planning & Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Account-Based Marketing
- Social Media Marketing
- Marketing automation
Let Overdrive Help
Do your projects, deadlines and digital campaigns feel chaotic and struggle to meet deadlines? Let Overdrive guide your teams with our expert digital project management and bring some organization and structure to your digital projects. Fill out a form to discuss your marketing goals or schedule a no obligation call.
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