Demand Gen Ops Map

Digital Project Management is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

Click here to get the Demand Ops Map

Digital Project Management

 

Digital Project Management, like standard project management, is an efficient way of administering projects (including resources, vendors, and staff) from start to finish, on schedule, and within budget. 

You do this by: 

1) Using organizational, creative, time management and technical skills, 

2) Providing appropriate maintenance and support, and 

3) Working closely with developers, designers, and other professionals as a cohesive team to achieve a successful outcome. 


Simply put, digital project managers ensure that all project elements are flowing smoothly by designing and executing projects plans, budgets, and schedules, assigning deadlines and tasks, scheduling regular check-ins, clearing obstacles, escalating problems when needed, and providing status updates to executives and the PMO (Project Management Office) Director.

Initiatives and projects that fall within digital project management include: 

  • Website Development 
  • Content Creation and Marketing 
  • Lead Gen Programs
  • Demand Gen Programs
  • Media Planning & Management 
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Account-Based Marketing
  • Social Media Marketing
  • Marketing automation 

Let Overdrive Help

Do your projects, deadlines and digital campaigns feel chaotic and struggle to meet deadlines? Let Overdrive guide your teams with our expert digital project management and bring some organization and structure to your digital projects. Fill out a form to discuss your marketing goals or schedule a no obligation call.

Knowledge Center

Learn. Share. Succeed.

  • Training

    Overdrive University

    Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

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