Demand Gen Ops Map

XML Site Map Management is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.


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XML Site Map Management


In essence, site maps are files that are able to provide a search engine with information that has to do with pages, images, and videos, as well as other types of files on your site, and the unique relationships they share. Search engines like Google and Bing are able to use this information that they obtain from the site map to then crawl through the entire contents of your page – which will prove to be an extremely important factor in determining your ranking within those search engines.

“Boiled down to their absolute basics, site maps act as instructions allowing search engines to discover your pages quicker and more accurately than ever before.”

Site Map management helps to ensure that your site has all the necessary framework for helping Google crawlers to navigate it – especially if your site is rather large. If you’re building a new page and launching a product, for instance, then site map management will enable crawlers to travel and scan all these new pages easily, ensuring that all of your links are coming from consistent URLs, and testing the site map just to make sure there aren’t any unwanted errors or frustrating broken links. This process also works to confirm that all third-party and content management tools stay on course, continually updating and providing the most accurate, up-to-date version of your current site map. If you don’t keep track of this, then this could cause your site to send out inaccurate, out-of-date data to search engines like Google or Bing, which would end in the site beginning to lose its online ranking status.

Let Overdrive Help

So if your organization has a huge site, or you simply want to ensure your sitemap is always maintained perfectly, don’t hesitate to contact Overdrive Interactive. We’ve got years and years of experience managing sitemaps for large organizations with complex web operations. Fill out a form to discuss your branding goals or schedule a no obligation call.

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Dev Tool:

Request: demand-gen-ops/xml-site-map-management
Matched Rewrite Rule: demand-gen-ops/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: demand_gen_ops=xml-site-map-management&page=
Loaded Template: single-demand_gen_ops.php