Re-targeting List Management

Retargeting, AKA “remarketing”, is the process of contacting previous visitors to your site or app, oftentimes through the use of display ads or by sending out emails. This method is quite effective and can take place across a wide range of marketing channels, such as search, display, social, and email. In fact, you can even opt to display your ads in places that users often like to visit, including the biggest social networking sites. Retargeting creates a unique opportunity for recapturing the attention of potential leads or customers if they originally clicked off of your site without ever converting or otherwise meeting one of your marketing goals, and enables you to connect with them repeatedly, personalize your marketing for them, and increase your conversion rates. 


However, it should be noted that with most of these channels – like search and display advertising – in order to make retargeting work properly and to its fullest potential, your users need to enable cookies on their browsers (small files stored on their devices that enable you to both track user behavior as well as analyze traffic). By having your users allow storing cookies, which then tags them with a unique identifier, you will then be able to use analytics platforms to figure out whether or not users completed a particular conversion goal, such as checking out from their shopping cart or successfully filling out a form. If you discover that these users haven’t achieved a certain conversion goal, you can then implement retargeting, in order to show them your ads once again on the next site that they visit.

So whether you want to track your user’s habits and organize them to make your efforts more effective, or need to create a conversion generating re-targeting program from scratch, Overdrive Interactive is ready to help. Click to know more about our Paid Search Marketing services.


What is a remarketing strategy?

Remarketing (sometimes known as re-targeting) is the advertising technique where ads are displayed to users who previously engaged with your brand. Remarketing is used to attempt to move these users further down your sales funnel.

How do I create a remarketing list?

To create a remarketing list, first be sure to sign in to Google Ads. From there, you can click the tools icon, shared library, audience manager, and then audience lists.

What is the minimum audience list member's size for a remarketing campaign to serve?

Remarketing lists using Google Display Network (GDN) need to have at least 100 active users within the last 30 days in order for your ads to be live. Remarketing lists that target Google search need to have at least 1,000 active users to appear.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

Click here to get the Demand Ops Map

Knowledge Center

Learn. Share. Succeed.

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    Demand Gen Ops. Map

    The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

  • Training

    Overdrive University

    Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 451 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Benefit from our Demand Gen Expertise

Take action. Achieve your goals.

Dev Tool:

Request: demand-gen-ops/re-targeting-list-management
Matched Rewrite Rule: demand-gen-ops/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: demand_gen_ops=re-targeting-list-management&page=
Loaded Template: single-demand_gen_ops.php