Integrated Digital Marketing
Demand Gen Ops Map
Strategy Development is an important task in the Demand Gen Ops Map.
The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.
Use the Map to analyze the skill gap in your marketing program.
Click here to get the Demand Ops Map
Strategy Development
So, you think you’re ready to roll out your marketing programs, huh? Not so fast! First, you need to develop a marketing strategy. What does “strategy development” mean for marketing, you ask? Well, to develop a marketing strategy means to
1) isolate/identify your business’s target market (ie your ideal customer),
2) decide on some measurable goals,
3) conduct market research and
4) implement a plan to reach your goals (from step 2), using the tactics and marketing activities suggested by your market research (step 3).
Key components of your strategy development should include:
- Target Markets: A target market is a particular segment of a population identified through market research as the ideal customers for your business. Criteria for a target market include income level, age, geographic location, and many other variables.
- Goals: Precise goals are a key element of your marketing strategy. Generally, your goals should focus on finance and distribution milestones that will give you a clear indicator of whether your marketing strategy is working.
- Research: Thorough market research will prevent wasted effort and help tweak your marketing so you can reach your target market most successfully.
- Evaluation & Adjustment: Strategy development doesn’t end once your campaign drops and leads start rolling in. You must continue to evaluate, adjust, and fine-tune your strategy to achieve continued growth.
Let Overdrive Help
Here at Overdrive, we’d love nothing more than to partner with you and walk through all the key elements of your marketing strategy development and set you up for long-term success. Fill out a form to discuss your marketing goals or schedule a no obligation call.
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