Demand Gen Ops Map

Triggered Event Management is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

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Triggered Event Management

 

The term “Trigger Marketing” (also known as “Trigger-based Marketing” or “Trigger-campaigns”) is used to designate marketing activities, especially within ecommerce initiatives which have been initiated because of something a customer has done (for instance: abandoning their cart or staying on an item page for longer than normal). You can also make use of triggers in the case of a specific event, like a user’s birthday, for example. The key function of this practice is that messages sent out to the customer in response to the “trigger” are able to remind them to visit your site/app again and usually come bundled along with key offers and calls-to-action, increasing your chances even further that the customer is going to make a purchase or take the desired action.

Types of Trigger Events

  • Checkout Abandonment
  • Basket ProcrastinatorsYou have X items still waiting in your cart, and we just wanted to let you know we are offering free shipping this weekend.”
  • Social Buying Patterns – “People who bought X also loved Y.”
  • Loyalty Triggers
  • Event Triggers – Real-world events that you might sponsor or otherwise have some sort of presence at, such as music festivals, trade shows, sports games or business conferences.
  • Seasonal Triggers
  • Wishlists/Bookmarks
  • Recent Customers – “Welcome back! Great to see you again…”

Let Overdrive Help

So if you’re looking to boost your ecommerce revenue, let us work with you and your team to build effective Trigger Campaigns that are guaranteed to improve your revenue, profit, and customer engagement. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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