Demand Gen Ops Map

Martech Stack Auditing is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

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Martech Stack Auditing

 

MarTech, or Marketing Technology, refers to technologies or platforms that marketers use to plan, measure, and execute marketing campaigns. It is necessary to periodically audit your organization’s MarTech Stack to ensure that you are making the best use of your tools and the integrations originally put in place are still functioning. A MarTech Stack Audit is a thorough check of all users, tools, needs, costs, integrations, and most importantly, benefits of your MarTech.

In large corporations, the collaboration between departments and teams is vital to the company’s success. In most cases, this means these companies already have a great deal of technology in place to enable marketing, analysis, and growth. Without regular MarTech audits, the inevitable proliferation of ineffective, redundant tools could damage your business’s bottom line and overwhelm your marketing efforts.

Let Overdrive Help

If you’re feeling overwhelmed by, or have lost track of the tools and effectiveness of your martech stack, we’d be more than happy to work with you to run an audit and see where your company stands. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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