Demand Gen Ops Map

Digital Brand Management t is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

Click here to get the Demand Ops Map

Digital Brand Management

 

Brand management involves the use of marketing techniques to enhance the general public’s perception of a brand or product line’s value over a span of time. Successful brand management facilitates price increases for products and services while building customer loyalty through consistently positive imagery and associations as well as a robust brand awareness over a substantial time period.

Brand management includes, among other things: 

  • Brand Positioning – A clear definition of what your brand represents, what your company’s goals are, and how those two things can be positioned with regard to competitors.
  • Brand Marketing – Your overall marketing program and marketing team are very important here. Brand marketing includes general marketing initiatives, marketing programs, and other activities vital to enhancing the public visibility of the company and brand messaging.
  • Brand Measurement – Once marketing begins, your team must continuously measure results and monitor brand performance.
  • Brand Equity – The final part of brand management strategy involves maintenance and expansion of the brand’s value and equity. To become a leader, you must ensure your brand’s continued growth, consistently improve your services and products, and tap into associated industries.
  • Brand Innovation – Complacency, even for established brands, will ensure your business falls behind while the rest of the world advances. 

Let Overdrive Help

So if you feel like your organization has been struggling with brand management, let our brand experts here at Overdrive work with you and your team to maximize revenue and brand equity. Fill out a form to discuss your marketing goals or schedule a no obligation call.

Knowledge Center

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