Digital Brand Management

Brand management involves the use of marketing techniques to enhance the general public’s perception of a brand or product line’s value over a span of time. Successful brand management facilitates price increases for products and services while building customer loyalty through consistently positive imagery and associations as well as a robust brand awareness over a substantial time period.


Brand management includes, among other things: 

    • Brand Positioning – A clear definition of what your brand represents, what your company’s goals are, and how those two things can be positioned with regard to competitors.
    • Brand Marketing – Your overall marketing program and marketing team are very important here. Brand marketing includes general marketing initiatives, marketing programs, and other activities vital to enhancing the public visibility of the company and brand messaging.
    • Brand Measurement – Once marketing begins, your team must continuously measure results and monitor brand performance.
    • Brand Equity – The final part of the brand management strategy involves the maintenance and expansion of the brand’s value and equity. To become a leader, you must ensure your brand’s continued growth, consistently improve your services and products, and tap into associated industries.
    • Brand Innovation – Complacency, even for established brands, will ensure your business falls behind while the rest of the world advances. 

So if you feel like your organization has been struggling with brand management, let our brand experts here at Overdrive work with you and your team to maximize revenue and brand equity. Click to Contact Us.


What is the definition of brand management?

Brand management is a marketing element that uses specific techniques to increase the perceived value of a product or service over a period of time.

What do you do as a brand manager?

The main responsibility of brand managers is to ensure that an organization’s website, products, etc. align closely with the needs of current and potential customers.

Why is brand management important?

When brand management is performed correctly, it is likely a company’s greatest asset. It gives internal teams a chance to influence user perception over a specific product or service.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

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