Demand Gen Ops Map

On-Site Merchandising is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

Click here to get the Demand Ops Map

On-Site Merchandising 

 

On-site Merchandising is the process of strategically placing and arranging products in your store – harnessing clean, strong visual elements and organized design sense to greatly improve the buyer’s experience with your store. On-Site Merchandising is done with the express aim of helping to guide customers through the buyer’s journey as swiftly, pleasantly and efficiently as possible, showcasing the most trustworthy and relevant products and offers to customers before they ever think to move on to the next site in their search.

Basic Definition: Merchandising is the process of displaying your merchandise on a web store with the express interest of generating and increasing sales.

Crucial Aspects of On-Site Merchandising

  • Product Photos – Having multiple clear, organized, and well-lit photos of your product can do wonders in terms of lending credibility to your website and to your operation, as well as provide more information about the product itself.
  • Genuine Customer Experiences – It’s easiest to earn a customer’s trust by highlighting the real-life thoughts and experiences of other satisfied customers with your product.
  • User-Generated Content (UGC) – such as user-submitted reviews, photos, and videos, is the most authentic, visually-appealing way to allow prospective customers to directly see other customers’ experiences with your products and your store.
  • Aesthetic Design – Your website’s visual design should aim to attract a user’s gaze, make them feel that this is perhaps a store they would enjoy looking into, and entice them in to browse your offerings, as well as make them feel completely comfortable and confident in purchasing your products.
  • Mobile Responsiveness – It’s incredibly important that your eCommerce merchandising operation be mobile-responsive, as a tremendous amount of online shoppers today do so exclusively on their mobile devices.

 

Let Overdrive Help

To design and implement an effective On-Site Merchandising strategy, let the ecommerce experts at Overdrive Interactive work with you to create a program, Implement the tracking and breath outside life into your ecommerce operations. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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