Conversion Rate Optimization

Conversion Rate Optimization, otherwise known as CRO, is the process of examining and enhancing your entire marketing funnel, finding points of conflict and areas of improvement, and improving them to boost conversions (sales, signups, downloads, leads, etc). A high conversion rate means your funnel is well-designed, formatted effectively, and engaging / capturing your target audience. The process of optimizing for conversions allows you to increase the number of highly-qualified leads, increase revenue, lower acquisition costs, obtain greater value from your current leads and customers. In other words, optimizing allows you to grow simply, and grow better.

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