Demand Gen Ops Map

Traditional Media Buying is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

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Traditional Media Buying

 

Traditional Media Buying refers to the process of an advertiser negotiating ad purchases and rates directly with an outlet or platform’s sales representatives. This process (which some might call out-dated) can be time-consuming and can result in increased costs on the part of the advertiser. 

The Two Main Steps in Traditional Media Buying are: 

 

    • Establishing Relationships – Media buyers, like all good salespeople, should be competent in forging and maintaining connections with “media vendors” (channel owners and publishers). Today, with automation tools being used more often for ad purchases, it may not be as necessary to foster a relationship with a media vendor. However, it’s still a good skill that might come in handy.  
    • Negotiating & Buying, Buying, Buying – Once your ads are ready to be distributed and RFPs are sent, the next step is negotiating the ad space purchase. Many factors contribute to an ad space’s price, including exposure and traffic. An ad space might seem expensive, but if you’ve done your homework precisely, the big spend will be justified by a big return.  

 

Let Overdrive Help

So if you’re struggling with your media buying efforts, then you’re in the right place. For years, Overdrive Interactive has been the leader in all forms of media buying and advertising. Let’s talk and see how we can support your team’s efforts. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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