Demand Gen Ops Map

Social Media Competitive Research is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

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Social Media Competitive Research

 

Before you invest time and resources in a social media campaign, it is important to conduct thorough,  up-front research to protect your ROI. Part of this research should be a competitive research investigation to get a peek at your competitors’ marketing efforts. Your competitors probably aren’t marketing geniuses, but you can undoubtedly learn a lot from how they target existing and potential customers. A few key questions/components of a competitive research study are:

  • Who are your competitors?
  • What products do they offer?
  • What are their social media tactics and results?
  • How do they market their company’s products?
  • What kinds of content do they post, and how do they engage with users on the various platforms? 
  • What is their social media content strategy?
  • What level of customer engagement do they have, and how do they in-turn engage with customers?
  • Where do they spend their dollars, and how do they retarget post engagement?
  • How do they combine paid/sponsored and organic posts when promoting their content? 
  • What is their strategy for social media? Do they have go-to platforms?
  • What are their strengths, weaknesses, opportunities, and threats? Do a SWOT Analysis.

Let Overdrive Help

If you need help with a competitive analysis, Overdrive is ready to walk you and your team through all the key elements to ensure you're primed and ready to make the most of every last dollar spent, to outperform your competition. Let’s talk. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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