Demand Gen Ops Map

Internal Capabilities Assessment is an important task in the Demand Gen Ops Map.

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Internal Capabilities Assessment


Have you ever looked in a mirror but not recognized yourself? Has your reflection seemed like a stranger? Try the same thing with your business sometime. “Look” at it in a “mirror.” What do you see? Do you like your business’ “reflection”? This exercise is called an Internal Capabilities Assessment, and as your therapist might say, you have to be honest about what you’ve found. 

An internal assessment means an inspection of your company’s cost position, its competency, and its competitive viability. Internal assessments often incorporate metrics that give you actionable insight about your company’s strengths, its weakness, its opportunities, and its threats (known as SWOT analysis). Data generated by the internal assessment is useful because it can be used to create strategic planning goals, determine key partnerships with external vendors, and most importantly, to maintain and strengthen your business.

While conducting your internal assessment, consider these key areas: 

  • Organizational Weakness – Weak organizations use outdated technology, lack expertise, or work with sub-par assets. A thorough internal assessment will shed light on any existing organizational weaknesses.
  • Cost Position & Opportunity – Cost position means your company’s capacity to acquire as well as administer resources and give customers exceptional value in a manner that is superior to rival businesses.
  • Looming Threats – Don’t get complacent. New businesses are always arriving on the scene with the potential to outdo you with their novel innovations. You must remain alert to changes in the market, the wider economy, and the activities and technology of competitor companies that have the potential to threaten your marketplace viability.
  • Competitive ViabilityA business with competitive viability challenges its competitors to equal the product or service it offers, particularly if the business uses cutting-edge, proprietary technology and also has well-executed quality control measures. Competitive businesses have highly intelligent human capital. They hire the best and brightest to contribute their innovations and expertise to day-to-day operations.

Let Overdrive Help

So, If you haven’t done an internal capabilities assessment, Overdrive has worked with clients just like you to walk you through the key steps of performing one and helping you decipher what you discover. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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