Internal Capabilities Assessment

Have you ever looked in a mirror but not recognized yourself? Has your reflection seemed like a stranger? Try the same thing with your business sometime. “Look” at it in a “mirror.” What do you see? Do you like your business’ “reflection”? This exercise is called an Internal Capabilities Assessment, and as your therapist might say, you have to be honest about what you’ve found. 

An internal assessment means an inspection of your company’s cost position, its competency, and its competitive viability. Internal assessments often incorporate metrics that give you actionable insight about your company’s strengths, its weakness, its opportunities, and its threats (known as SWOT analysis). Data generated by the internal assessment is useful because it can be used to create strategic planning goals, determine key partnerships with external vendors, and most importantly, to maintain and strengthen your business.

While conducting your internal assessment, consider these key areas: 

    • Organizational Weakness – Weak organizations use outdated technology, lack expertise, or work with sub-par assets. A thorough internal assessment will shed light on any existing organizational weaknesses.
    • Cost Position & Opportunity – Cost position means your company’s capacity to acquire as well as administer resources and give customers exceptional value in a manner that is superior to rival businesses.
    • Looming Threats – Don’t get complacent. New businesses are always arriving on the scene with the potential to outdo you with their novel innovations. You must remain alert to changes in the market, the wider economy, and the activities and technology of competitor companies that have the potential to threaten your marketplace viability.
    • Competitive ViabilityA business with competitive viability challenges its competitors to equal the product or service it offers, particularly if the business uses cutting-edge, proprietary technology and also has well-executed quality control measures. Competitive businesses have highly intelligent human capital. They hire the best and brightest to contribute their innovations and expertise to day-to-day operations.

So, If you haven’t done an internal capabilities assessment, Overdrive has worked with clients just like you to walk you through the key steps of performing one and helping you decipher what you discover. Click to contact us.


What are internal capabilities?

Internal capabilities are any task or procedure that an organization’s in-house teams are able to effectively accomplish. Doing an internal capabilities assessment allows you to find strengths and weaknesses.

What is internal resources and capabilities?

Also called internal analysis, this process involves an audit of a given organization’s resources and capabilities in terms of value creation, opportunities, and more.

How do you conduct a capability assessment?

There are several steps to follow when conducting a capability assessment. First, you should figure out which piece of your organization should be audited. From there, you should determine the most essential capabilities needed to meet your goals, and whether or not your internal teams have these capabilities. Lastly, you should develop an action plan for the capabilities you are lacking.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

Click here to get the Demand Ops Map

Knowledge Center

Learn. Share. Succeed.

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    Demand Gen Ops. Map

    The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

  • Training

    Overdrive University

    Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 451 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Benefit from our Demand Gen Expertise

Take action. Achieve your goals.

Dev Tool:

Request: demand-gen-ops/internal-capabilities-assessment
Matched Rewrite Rule: demand-gen-ops/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: demand_gen_ops=internal-capabilities-assessment&page=
Loaded Template: single-demand_gen_ops.php