Demand Gen Ops Map

Persona Development is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

Click here to get the Demand Ops Map

Persona Development

 

When developing your marketing strategy, it’s important not only to decide what you’ll do and how you’ll do it, it is also necessary to decide “who you’ll do it to (i.e. who  is the audience for your marketing). To decide on your “who”, you need to develop customer personas, based on market research and your existing customers.

What does persona mean?  A “persona”, in marketing, is a semi-fictional profile of your ideal customer. It is used in the beginning stages of marketing strategy creation and planning. Personas help steer decisions by bringing user needs, location, habits, and demographics to the frontline of planning (before any marketing activity has started). Personas give the team a common understanding of their company’s ideal customers.

Let Overdrive Help

So before you dive head first into strategy development, let our analysts and strategists at Overdrive work with you to help build personas that increase success rates and make your marketing strategy more effective. Fill out a form to discuss your marketing goals or schedule a no obligation call.

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Dev Tool:

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