Print on Demand Admin

Print-on-demand refers to the process of working with a manufacturer to customize a white-label product (such as tote bags or baseball hats) with a design of your own, to sell per-order under your brand. You don’t pay the manufacturer for the customized product until you’ve sold it to a customer, so you don’t need to hold inventory or buy the product in bulk. Print-on-demand eliminates investment, time commitment, and risk connected with managing product inventory, which means you can create custom products with a lower up-front financial investment. However, the profit margin is usually lower than with a high volume order, so make sure to adequately consider both risk and profit when deciding to print on demand.


When deciding whether to bulk-order or print on demand, consider the following questions:


      1. How many marketing collateral pieces does your organization have?
      2. How many pieces of collateral are ordered daily? Which pieces are obsolete?
      3. Does the sales team have quick access to marketing materials necessary for closing a sale?
      4. Identify which marketing collateral pieces must be printed ahead of time and stored, and which must be printed on demand.


Are you and your team looking to facilitate a print-on-demand program?  Let our experts here at Overdrive help you implement, and manage this effort and ensure it runs smoothly and profitably. Click to Contact Us.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

Click here to get the Demand Ops Map

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