Social Media Comment Moderation

Comment Moderation refers to monitoring and keeping track of outside user dialogue/narrative on your blog or other web and social platforms like Facebook, Instagram or Twitter. Comment Moderation is extremely vital, as it works to ensure that all of your users are equally able to interact with your brand in a (hopefully) positive way, and to have a favorable experience. Neglecting Comment Moderation can potentially open the door for negative interactions as well, such as hateful speech, inappropriate conduct, and spam to come in, completely taking over your platforms’ comment sections. Naturally, these things can prove to be hurtful to a brand’s image overall, and can even discourage potential customers from engaging with it, ultimately leading to declining social media performance and less business.


Different Types of Comment Moderation You Can Implement:

    • Spam filters – programs that usually come pre-configured to eliminate certain types of spam encountered online (such as messages containing words like Rolex, Versace, Viagra, Poker, along with certain lewd words and phrases). Some spam filters also enable you to manually add/remove your own set terms, which will then trigger the spam filter as soon as they come in. Some software also allows you to “teach” these filters what to look for overtime, as you send certain types of comments to the spam section, or conversely as you rescue real comments from the spam section.
    • Pre-comment moderation – here, you can set up your software to send out an email notification whenever someone has attempted to post a comment. You will then navigate to the dashboard, read over and check the comment yourself, and then decide whether the comment can go up, be deleted, or sent to the spam section for the spam filter to learn from.
    • Post-comment moderation – here, all user-submitted comments get published, but you will be notified via email of each one. This allows you to react quickly and, if necessary, delete or send an offensive/inappropriate comment to the spam section. Sometimes, if someone is posting a comment for the first time, their comment will be held back for moderation and approval – but if that person’s first comment is approved, then their next comments will automatically go through.
    • Sophisticated, graded moderation – in more recent years, a good number of sites out there have begun experimenting with more layered, interactive approaches to commenting systems. This allows features like “upvoting” and “downvoting” comments (so that upvoted and popular comments get moved closer to the top of the comments section, while downvoted comments conversely head down, and may even become invisible), or granting special badges, icons, and privileges over time to valued commenters, so that their comments might automatically appear at the top of the comments section, along with a special color of text, or perhaps a special icon/badge. Giving users the option to report inappropriate comments to moderators is also a popular option, and some sites are also experimenting with having “annotations” instead of comments.
    • Engagement – the biggest and most important aspect of Comment Moderation, however, is having the “author” be present and participating in the comments. When the author joins the readers in their discussion, responding to them and showing that they are acknowledged, heard, and respected, this can be a great way to keep the discussion on-topic, build an organic sense of community, and keep things civil.

Does your brand actively post blogs and social media content? If so, a comment moderation program and partnership with Overdrive Interactive could ensure long-term success with your community and help guard against potentially harmful and negative engagements. Click to know more about our Social Media Services.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

Click here to get the Demand Ops Map

Knowledge Center

Learn. Share. Succeed.

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    Demand Gen Ops. Map

    The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

  • Training

    Overdrive University

    Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 451 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Benefit from our Demand Gen Expertise

Take action. Achieve your goals.

Dev Tool:

Request: demand-gen-ops/social-media-comment-moderation
Matched Rewrite Rule: demand-gen-ops/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: demand_gen_ops=social-media-comment-moderation&page=
Loaded Template: single-demand_gen_ops.php