Demand Gen Ops Map

SEO Code & Compliance is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

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Search Engine Optimization (SEO) Code & Compliance

 

Submit to the search engine overlords (…Google), or be forever banished to the netherworld of invisibility! Well, maybe that’s too dramatic… but not by much! SEO compliance is a serious business – you truly must comply. Google requires webpages to adhere to certain coding and design standards for page elements including content, accessibility, links, relevance, and visibility. If you follow these rules, your page will be visible in searches. However, if you violate the standards, you could lose online visibility, which could be a disaster for your revenue and growth. 

To stay in line with compliance guidelines, consider the following when creating and evaluating your websites:

Content. Search engines prefer pages where the content syncs with links that point to it. In other words, Google knows when you are creating quick, cheap content just for SEO purposes. One of Google’s algorithms, Hummingbird, prioritizes quality, lengthier content over shorter, keyword-rich content.

Check URLs. (1) It’s best to have a max of two forward slashes (/) per URL -preferably only one. (2) Make sure your URLs include relevant keywords and/or have content relating to the page’s main theme. 

Meta Description. Your site’s SEO may not be directly affected by your page’s meta description, but the meta description does indirectly affect your click-through rate.

Heading Tags. Search engines utilize heading tags to identify a page’s subject or theme. Headings should be properly coded and sized (H1 – the most important – to H6) and should include relevant keywords.

Text Graphic Presentation – Many people suspect that excessive usage of italics, bolding, and underlining could slightly impact your rankings in a negative way.

Title Tags. Title tags are HTML coding that defines a page’s title. Search engines use title tags in their algorithms and reference them when populating listing titles.

Credible Links. Backlinks are still an important ranking factor and should be included in your SEO strategy/program.

Defined Tags. Tagging and labeling are key pieces in the compliance of your website. These code-level insertions on your site function as signifiers for ADA users. Defined tags assist these tools in knowing what each webpage section is.

Images Searching. In terms of accessibility, it is also important to tag all website images with a precise description.

Linking. For accessibility’s sake, your website links must be descriptive. Use the link’s copy to inform the search engine of what the link is for. 

 

Let Overdrive Help

If you’re interested in understanding your own website’s code compliance, we’d be happy to work with you. We’ll support your efforts by running an audit and helping ensure your site meets full compliance standards Fill out a form to discuss your marketing goals or schedule a no obligation call.

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Dev Tool:

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