Demand Gen Ops Map

Brand Strategy is an important task in the Demand Gen Ops Map.

The Demand Gen Ops Map is a collection of digital marketing services that Overdrive offers, represented in the form of a map, with each task linking to a specific page.

Use the Map to analyze the skill gap in your marketing program.

 

Click here to get the Demand Ops Map

Brand Strategy

 

Your business’s brand exemplifies what your company stands for; it’s a guarantee you make to your customers, and it’s the personality your business conveys. Yes, your “brand” consists of a logo, a slogan, and a color scheme, but there is a lot more to branding than just those visual elements.

Rather than being just a visual accessory, your brand must manifest itself in all the daily interactions your business has with its market.

To accomplish this, you will need a well-thought-out branding strategy. Think of the following things when designing your brand strategy: 

  • Imagine that your company’s brand is a person with a unique personality. Describe this person, then project these personality traits through everything your business does and creates.
  • Write a few positioning statements as well as a “story” about your company’s brand; use this messaging throughout your business’s marketing materials and other company documents.
  • Incorporate color palettes, fonts, and other aesthetic elements that reflect your brand’s personality and protect your business’s identity.
  • Encourage your employees to convey the brand’s “personality” when interacting with customers and prospects. The entire staff should work daily to make the brand a “living” part of your company.

Let Overdrive Help

The branding experts here at Overdrive Interactive are ready to get to work with you and your team to build a comprehensive strategy for your brand. Fill out a form to discuss your branding goals or schedule a no obligation call.

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