By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience of your brand. Follow these guidelines to dominate and populate your sales funnel with your…
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Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing strategy that marries an organization’s sales and marketing teams to focus their efforts on only…
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Explore the evolving social media marketing landscape. Live links to more than 230 sites, apps and tools broken down into 24 categories.
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The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
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Guide to weave your content into the social fabric of the web and your industry.
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