As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as exciting as if it was the first. Exhibitors, including Overdrive Interactive, Postalytics, World Innovators, Boston…
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By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience of your brand. Follow these guidelines to dominate and populate your sales funnel with your…
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Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing strategy that marries an organization’s sales and marketing teams to focus their efforts on only…
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