Martech Archives - Overdrive Interactive

The 10th Annual Marketing Technology Summit (MTech) Recap

by Christina Driscoll December 17, 2019

As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as…

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Marketing

CMOs, Rule Your Marketing Technology Stack

by arine fereshetian December 19, 2017

By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience…

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Account Based Marketing

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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