Marketing

Harry Gold Become a Marketing Engineer

NEDMA’s 56th Annual Conference Recap

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NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive sponsored the event with Japs-Olson Company and DMM, and CEO Harry Gold presented his informative session, “Becoming…

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Branding

What CMOs Should Know About GDPR

What CMOs Should Know About GDPR

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What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…

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