Marketing

Harry Gold Become a Marketing Engineer

NEDMA’s 56th Annual Conference Recap

By

NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive Interactive sponsored the event with Japs-Olson Company and DMM, and CEO Harry Gold presented his informative…

Read the full article

Branding

What CMOs Should Know About GDPR

What CMOs Should Know About GDPR

By

What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…

Read the full article

Marketing

Becoming a Marketing Engineer: Crafting the Customer Journey

New Webinar- Becoming a Marketing Engineer: Crafting the Customer Journey

By

How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…

Read the full article

Account Based Marketing

NEDMA’s 8th Annual Marketing Technology Summit Was A Huge Success!

By

NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry Gold, and VP of Search, Social, and Analytics, Jeff Selig. The Overdrive booth looks fantastic!…

Read the full article