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Overdrive Releases 2019 Search Marketing Map

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Success in marketing today means having your head around search marketing and knowing the top sites, tools, and resources. The world of search is ever-changing, so we’ve released an updated version of our Search Marketing Map to compile all the resources search marketers need to succeed. Overdrive Interactive’s signature Search Marketing Map includes over 281 live…

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YouTube SEO Guide

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YouTube SEO Best Practices YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both branded and unbranded search terms, so it’s important to optimize titles,…

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Hospital and Healthcare SEO

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Hospital and Healthcare marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations below can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers….

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Healthcare and Hospital SEO

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Healthcare and Hospital marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers. LOCAL…

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How SEOs Use Google Differently

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The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…

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Mobile-First Index: What You Need to Know

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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

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