Marketing

2016 NEDMA Marketing Technology Summit

By

As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics,…

Read the full article

Marketing

Video Tip: Integrated Digital Marketing

By

Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

Read the full article

Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

By

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

Read the full article

Search

Overdrive Interactive Releases 2016 Search Marketing Map

By

To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing Map now has 22 categories of over 180 useful sites, tools, resources and events, helping…

Read the full article

Overdrive

Overdrive Releases 2014 Search Marketing Map

By

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more than 120 sites and tools, broken into 22 categories. The map is available as a clickable PDF in our Facebook Resource Library or at ovrdrv.com/search-map. Overdrive CEO…

Read the full article

Search

A New Look for Google Sitelinks

By

How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain ads look a little different. Late last month, Google began experimenting with a new form…

Read the full article