As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics,…
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Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…
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Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…
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To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing Map now has 22 categories of over 180 useful sites, tools, resources and events, helping…
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For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can be questionable. So the most has to be made out of every click you pay…
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To be a successful Search Marketer in today’s changing landscape, marketers need to have their head around Search Marketing. With countless resources available online, we decided to create a one-stop infographic to help marketers do just that. Overdrive Interactive’s new Search Marketing Map left no stone unturned, with 21 categories of over 180 useful sites,…
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The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more than 120 sites and tools, broken into 22 categories. The map is available as a clickable PDF in our Facebook Resource Library or at ovrdrv.com/search-map. Overdrive CEO…
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As two of the newest members of the Search department in Overdrive Interactive, Nick and I were excited to come into the office and hit the ground running. We had both been warned of the extensive training that we were about to receive, but at the end of our second week it seemed like we…
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How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain ads look a little different. Late last month, Google began experimenting with a new form…
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