As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics, Jeff Selig, presented two of the 12 sessions held throughout the day.
Here are some of the highlights from the event:
Some of our social team, including @MsSarahBerns, @cargillcreative and @DwiAbreu are at #mtechsummit and ready to go! pic.twitter.com/LwbLCaxclN
— Overdrive Interactive (@ovrdrv) November 1, 2016
Sarah Berns, Overdrive‘s Marketing Coordinator, was managing our booth which was set up with all kinds of Halloween candy and marketing goodies!
@johnfoleyjr talks on the importance of covering events as a marketer and cleverly involves yours truly to make a point! @NEDMA #MTechSummit pic.twitter.com/yGg1ISJuCf
— Bob Cargill (@thebobcargill) November 1, 2016
Bob Cargill, Overdrive’s Director of Social Media, was covering the event on social and got a special shout-out from keynoter, John Foley, who presented “Event Coverage” as one of 50 key marketing strategies.
"You can't manage what you can't measure," says @GaggleAMP's @glenng at @NEDMA's #MTechSummit… pic.twitter.com/AkGwQ4owUn
— Bob Cargill (@thebobcargill) November 1, 2016
Look at those RTs! Bob Cargill’s tweet quoting Glenn Gaudet did extremely well on Twitter!
https://twitter.com/k_schuler/status/793456726926319616
"If you point at something with an arrow, people have to look at it. The arrow improves conversion rates." – @HarryJGold #mtechsummit
— Kim Ciampa (@kim_ciampa) November 1, 2016
https://twitter.com/JulieRenoir_/status/793461662229622785
@ovrdrv's @HarryJGold delivers a quick wrap-up to his talk on search engine marketing success for B2B at @NEDMA's #MTechSummit today… pic.twitter.com/iY0jMt8NQL
— Bob Cargill (@thebobcargill) November 1, 2016
Harry Gold delivered a very informative and engaging talk on “Search Engine Marketing Success for B2B.”
74% of #marketers have #ROI attribution issues. @SEOSEM @ovrdrv #MTechSummit pic.twitter.com/Oc2SXiXhhr
— NEDMA (@NEDMA) November 1, 2016
https://twitter.com/k_schuler/status/793553406589825025
The link to view @SEOSEM's #CMO #SEO dashboard : https://t.co/q1kwKXpt32 #mtechsummit @ovrdrv pic.twitter.com/ALmP114LPt
— NEDMA (@NEDMA) November 1, 2016
And Jeff Selig presented “The Ultimate SEO Dashboard for CMOs” to help CMOs reveal the true value and ROI of SEO. Click here for a closer look at the CMO’s SEO dashboard.
Be sure to visit NEDMA’s MTech Summit website to learn more about the speakers: http://www.mtechsummit.com/
If you would like to contact Overdrive’s CEO, Harry Gold, about a speaking opportunity, please visit: https://www.ovrdrv.com/harry-gold-speaking.
