On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative by BrightEdge. The user group provides a friendly setting where local SEO and content marketing…
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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…
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As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics,…
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Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by adjusting your bids according to age and gender, or excluding them altogether. For example, if…
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By Aaron Rothbard Publishing substitute content in the same language for a different location has its pros and cons and undoubtedly effects SEO. SEO is the exercise that advances search engine standings of a website. A rule of thumb: the higher classified a website on a search engine the more regularly it appears in the…
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Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often at the beginning of the conversion funnel, and a site search can bypass prolonged browsing…
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No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the same page, we cover the basic best practices whenever possible, allowing team specialists to sharpen…
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An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any iceberg is underwater, invisible to the naked eye. And although much of our work is…
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Social media marketing success is often realized through search – especially for B2B companies. Customers don’t learn about products, services, or industry thought leadership exclusively through social chatter – they also find this information through organic search results. Discover how you can use SEO to get more from your social media marketing. Download the 16…
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