Search

The June 2019 Google Core Update

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The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data centers in the coming days. The “June 2019 Core Update” was announced as set to…

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Marketing

3 SEO Trends to Address in 2016

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Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends. SEO guidelines and search engine systems change every year, so it’s imperative to stay on…

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Development

How to Optimize Your Internal Site Search Design

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Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often at the beginning of the conversion funnel, and a site search can bypass prolonged browsing…

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Creative

PDF Best Practices for SEO

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Many websites have PDF files for visitors to download, and these PDFs often contain important subject matter – content, instructions, infographics, etc. As search engines can now read a PDF as a web page, these files should be optimized for indexing. So let’s ask ourselves some questions and talk SEO best practices. Questions to Ask…

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Search

SEO All-Star Lineup of Page Anatomy

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Many baseball fans will be turning their attention to tonight’s 2014 MLB All-Star Game, but your site and page anatomy deserve attention too. Wait, what’s the correlation between SEO and baseball? SEO is the art and science of combining code, content, and submission tactics to achieve higher search presence for targeted keywords. Baseball is the…

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Marketing

The 3 Truths of Content Strategy

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Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn about the three truths of content strategy, as dictated by Professor John Lavine of Northwestern…

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Media

Google Images: A Redesigned Search Experience

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If you searched for an image on Google the last couple weeks, you may have noticed some changes. In late January last month, Google launched their redesigned images tool aiming to provide a better search experience, as announced on the Webmaster Central Blog. So what does this mean? What’s new? Image results are displayed in…

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