Search

A New Look for Google Sitelinks

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How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain ads look a little different. Late last month, Google began experimenting with a new form…

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Social Media

How to Get More Out of a Facebook Like than Just a Thumbs Up with Likester

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Using the Like button on Facebook allows users to show off their personality by giving thumbs up to brands, entertainment, and other various activities they enjoy. Although those Likes are retained within users’ profiles, there hasn’t been an effortless way to browse through the Likes of others and analyze accordingly. Startup company Likester is changing…

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Social Media

Social Searching: Personalizing the Web

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Social search is changing the priority of which information is delivered to users. Traditionally search engine result order has been determined solely on algorithms, however, in a socially enabled search, a particular listing may appear higher on the list to reflect its social value.   In our whitepaper we uncover that beyond external site authority and…

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Advertising

11 Paid Search Rules You Should ALWAYS Follow

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Posted by Matthew Vaillancourt: Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best practices that should always be followed.

ClickZ

Include Free Media in Your Online Media Plan

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One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few options to get the word out besides paid placements with media gatekeepers who held the…

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