Social Media

The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank

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A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with other Facebook metrics is an essential concept to understand. The quality of your content depends…

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Advertising

Overdrive Interactive Wins 15 NEDMA Awards including Best of Show!

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Last night, at the 2011 New England Direct Marketing Association (NEDMA) Awards for Creative Excellence Banquet, Overdrive won 15 awards highlighting success in Search Engine Optimization, Paid Search Management and Social Media Marketing, including the coveted ‘Best of Show’ Award. The event was at the Boston Museum of Science. The NEDMA Awards honor Creative Excellence in…

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Social Media

Twitter Expands as a Journalism Resource with Twitter for Newsrooms

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Twitter announced yesterday their introduction of Twitter for Newsrooms (#TfN) which is a tool meant to increase its reporting potential for journalists. The site guides users into four places: #Report, #Engage, #Publish, and #Extra, all which have resources within that make Twitter a better journalism instrument. The information Twitter presents through the #TfN site is nothing increasingly…

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