Last night, at the 2011 New England Direct Marketing Association (NEDMA) Awards for Creative Excellence Banquet, Overdrive won 15 awards highlighting success in Search Engine Optimization, Paid Search Management and Social Media Marketing, including the coveted ‘Best of Show’ Award. The event was at the Boston Museum of Science.
The NEDMA Awards honor Creative Excellence in categories including Print, Direct Mail, Broadcast, Interactive, Other Media, Technique, Integrated Media and “Direct Mail on a Shoestring” for New England based professional associations dedicated to direct marketing.
We’re honored to have received 15 awards at NEDMA this year. It’s great to be recognized and we’re incredibly appreciative to our clients for working alongside us over the course of these projects. This is Overdrive’s fifth consecutive year being honored at NEDMA.
Some of Overdrive Interactive’s Gold and Silver awards included:
BEST OF SHOW – Interactive, Website, CCA Global Partners – Tigressa Sweepstakes
GOLD – Interactive, Banner Ads, Progress Software – Progress Video Blogger Entry Forum
GOLD – Interactive, Website, CCA Global – Tigressa Sweepstakes
GOLD – Interactive, Search Engine Optimization, Allen School Online SEO
GOLD – Interactive, Other Social Media, Allen School Social Media Channel
GOLD – Interactive, Online Video, Progress Software – Progress Video Blogger Forum
GOLD – Interactive, Pay Per Click Advertising, John Hancock Financial Services Search Engine Marketing Campaign
GOLD – Integrated Media Campaign – B-to-B (image or brand building), Progress Software – Progress Operational Responsiveness Campaign
SILVER – Interactive, Search Engine Optimization, The Hackett Group – The Hackett Group SEO
SILVER – Interactive, Pay Per Click Advertising, Skillsoft Paid Search
SILVER – Technique, Best Creative Execution, CCA Global Partners – Save Our Sanity Sweepstakes
NEDMA, the oldest regional direct marketing association in the country, supports the use of — and innovation in — all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results. For more information, visit NEDMA.com
