Analytics

Lead Gen Metrics Timeline by Overdrive Interactive

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Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing specific numeric examples for each metric. Get the new Lead Gen Metrics Timeline and understand…

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Analytics

The What, Why and Meaning of Online Marketing Analytics.

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By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.