Mobile

B2B Mobile

B2B Marketers: Avoid Mobile at Your Own Peril!

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Every digital marketer is well aware of the rising adoption of mobile across the globe. In early 2015, Google announced that in many countries, including the United States and Japan, there are more searches performed on mobile devices than on desktop or laptop computers.  Mobile adoption has changed the way marketers approach websites, landing pages,…

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Analytics

Lead Gen Metrics Timeline by Overdrive Interactive

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Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing specific numeric examples for each metric. Get the new Lead Gen Metrics Timeline and understand…

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Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

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As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

Advertising

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

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Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics for online media are meaningless without looking at the big picture, which should include attribution…

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Branding

Top Goals of Social Media Marketers: The What and The Why.

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Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why? Isn’t lead generation and customer acquisition the lifeblood of every company? Well, yes, but without…

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