Driving Forward > Digital Marketing Blog

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

Dev Tool:

Request: tag/lead-generation
Matched Rewrite Rule: tag/([^/]+)/?$
Matched Rewrite Query: tag=lead-generation
Loaded Template: archive.php