Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives.
The B2B sales funnel is a lengthy process; one where leads must be carefully nurtured into a sale. This process isn’t targeted toward one employee, rather it nurtures multiple stakeholders who are involved in the decision-making process. According to Harvard Business Review, 5.4 decision makers are involved in a B2B purchase. An ABM program facilitates this process with personalized messaging targeted to strategically selected accounts that are more prone to buying your company’s products or solutions.
At Overdrive Interactive, we have carefully crafted a systemic process to ensure success in our clients’ Account-Based Marketing programs. Our ABM Roadmap Infographic, available for download as a PDF, outlines the 4 essential steps required for a successful ABM campaign, along with explanations for each step along the way.
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