Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one where leads must be carefully nurtured into a sale. This process isn’t targeted toward one…
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This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown search and SEO into core elements of their marketing initiatives, and what new developments, such…
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Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer reading book for the beach, the pool, or wherever else you may be relaxing this…
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Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting…
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I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I’m not going to say that fans aren’t important, but let’s face it – the vast majority of companies are never going to…
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With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as much coverage as the actual game. Is it worth it? An Ad Age piece says…
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Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.
Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The reality is that while there are new and unique metrics and key performance indicators (KPIs) related to social, so much of what you do can be tracked just like anything else you do online. The new social…
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On Tuesday, February 8th, a few Overdrivers traveled to Bentley University for the NEDMA ROI Acceleration Summit for a day filled with industry leaders speaking on digital marketing tactics and technology. With several sessions going on simultaneously, all attendees had a filled itinerary to pick and choose from – two of which were Overdrive’s CEO,…
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