Advertising

Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

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Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer reading book for the beach, the pool, or wherever else you may be relaxing this…

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Advertising

The Digital Advertising Guide is Released by Overdrive Interactive

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Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting…

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Social Media

You Don’t Need a Million Fans!

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I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I’m not going to say that fans aren’t important, but let’s face it – the vast majority of companies are never going to…

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Social Media

Companies Plan to Focus on Specific Social Strategy Objectives in 2011

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In a recent survey from Altimeter Group, social media strategists shared their Company plans for 2011. The top three internal social strategy objectives were reported as 48.3% focusing on creating ROI measurements, 37.3% on internal education and training, and 34.7% determining an organizational model from this survey. From this survey, companies are planning on focusing…

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