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The 10th Annual Marketing Technology Summit (MTech) Recap

by Christina Driscoll December 17, 2019

As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as…

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Boston SEO

How to Add Authority to Content using Subject Matter Experts

by Aybars Gungor May 8, 2019

Authorship to Authority Our VP of Earned Media and Analytics, Jeff Selig, recently partnered with BrightEdge to discuss the importance of leveraging subject matter experts into your content to build authority and rank in the search engines. Check Out the…

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Account Based Marketing

The Overdrive Framework for Account-Based Marketing

by Monamie Bir March 14, 2019

Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one…

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Advertising

The Future of Search: BrightEdge #Share17 SEO Team Highlights

by keith maxwell May 25, 2017

This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown…

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Advertising

Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

by Jessie Burke August 13, 2014

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer…

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Advertising

The Digital Advertising Guide is Released by Overdrive Interactive

by Jessie Burke August 8, 2013

Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers…

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Advertising

Super Bowl Ads … Worth it or not?

by Michael Shinnick January 8, 2013

With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as…

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Advertising

When It Comes To Email, Bet With “The House”

by Ty Velde August 1, 2012

Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.

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