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Under Armour Leverages Data and Display Ads for Holiday Shopping
The Good and Bad from Social Media in 2013
Consumer Trust in Digital Advertising Increases
Mobile Web Traffic on the Rise
Mobile web traffic is higher than ever, with 17.4 percent of worldwide web searches conducted via a mobile device.
How Boston College Uses Social Media in Football Recruiting
Boston College has taken to social media in a renewed effort to upgrade football recruiting.
Analytics Firm Tries to Upstage TV Upfronts
The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.