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Driving Forward > Digital Marketing Blog

Mobile Web Traffic on the Rise

Mashable and Statista report that mobile web traffic is higher than ever, with 17.4 percent of worldwide web searches conducted via a mobile device. This is more than a 6% jump from 2012, when mobile accounted for 11.1% of web traffic. Asia and Africa lead the way in terms of most mobile web users, as the chart below shows:

The main thing this data shows is the need for responsive web design is more important than ever. Responsive design is the process of creating an optimal viewing experience across a wide array of devices.

Having a site optimized for mobile improves the web experience and makes for happier customers and prospects!

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