Media

UK teenagers without the Internet are “educationally disadvantaged”

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A recent  study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who do not have Internet access in their home feel they are “educationally disadvantaged” 2. The…

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Advertising

“IAB Internet Advertising Revenue Report 2010” Highlights

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This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the highlights of the report? Look no further. 2010 Was Interactive Advertising’s Best Year Ever All…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

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College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May 2010 Pew Internet & American Life Project survey, older web users are rapidly increasing their…

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Social Media

Twitter Grows to 50 Million Tweets Per Day

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Twitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to about 35 million tweets per day. These numbers display the microblogging website’s increasing popularity and…

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Email

E-mail: Fastest Growing Direct Marketing Segment

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According to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast that the total e-mail spend by 2013 will be a $27.8 billion business! Will these…

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